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November 8, 2026 · Gondola Shelving Plus

Gondola Shelving Glossary: Terms Every Buyer Should Know

This glossary defines the gondola shelving terms buyers see most often, from starter and add-on units to uprights, bases, back panels, end caps, facings and planograms. Bookmark it before you request quotes.

Key takeaways
  • Know starter vs. add-on, single- vs. double-sided and back panel types.
  • Use the same terms when you ask for quotes to avoid mismatches.
  • Dimensions are given as height, width and depth.

Fixture terms

Term Meaning
Gondola A freestanding or wall-mounted modular shelving unit used on the sales floor. See what is gondola shelving
Starter unit A complete first section with its own uprights
Add-on unit A section that attaches to a starter and shares an upright. See starter vs. add-on
Run A continuous line of connected sections
Section / bay One shelving unit between two uprights
Upright The vertical post that holds shelves
Base The foot that sits on the floor
Back panel Panel behind the shelves: solid, slotted or pegboard. See back styles
Pegboard Perforated back that accepts hooks
Slotted / slatwall-style Grooved back that accepts brackets and accessories
End cap The unit that finishes the end of a run. See end caps explained
Single-sided Shelves on one face, used against walls
Double-sided Shelves on both faces, used as islands. See single vs. double-sided
Wall unit A single-sided unit for perimeter walls
Island unit A double-sided unit for the center of the floor
Shelf clip / hook Hardware that locks a shelf to the upright
Shelf lip The raised front edge of a shelf

Merchandising terms

Term Meaning
Planogram A diagram of where products go on shelves. See how to build a planogram
Facing One visible unit of a product at the front of the shelf
SKU A unique product identifier (stock keeping unit)
Cross-merchandising Placing related products together. See cross-merchandising
Shelf talker A small sign attached to a shelf edge. See signage guide
Eye level Prime shelf zone. See eye-level merchandising
Decompression zone The entry area where shoppers adjust. See store entrance design
Shrink Inventory loss from theft, damage or error. See shrink and fixture design

Dimension terms

  • Height: floor to top of the unit
  • Width: length of one section along the aisle
  • Depth: front to back of a shelf
  • Footprint: the floor space the whole unit occupies

See gondola shelving dimensions.

Frequently asked questions

What do I say when requesting a quote?

State height, width, depth, single- or double-sided, back style, color and quantity of starters and add-ons.

Where can I learn more?

Read the ultimate buyer's guide.

Need help?

Call (609) 635-3005 or use the contact page.

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